In 2020 Vodafone was nearing its last few months of operation before its takeover by Epic, Malta’s newest telecoms player. As Malta’s leading telecoms provider, Vodafone wanted to go out swinging, and approached us to launch their latest offering.

Targeting a price conscious GenZ cohort, formally packaged as Vodafone Yu, we were tasked with delivering a range of consumer campaign messages highlighting their fantastic data bundles. We took the opportunity to heart and set out identifying just what was possible to achieve with the bundles being offered.