A Brand Identity for the Embassy Valletta Hotel, Malta — Branding, Graphic and Logo Design Agency: Glasgow, UK

The Embassy Valletta Hotel, Malta

A new hotel brand inspired by a city’s rich tapestry of heritage and culture.

Branding + Strategy + Signage + Packaging + Campaigns + Design

The Embassy Valletta Hotel is a 4 star hotel in the heart of Malta’s capital city, Valletta.

Due to launch in 2020, we were tasked with developing a comprehensive brand strategy and identity that responds to various facets of the hotel’s commercial objectives and social commitments.

Due to its location within Valletta, the brand had to respect, reflect and add value to the city it inhabits. Throughout the previous decade, a mammoth regeneration effort was being actioned throughout Valletta and the hotel’s aesthetics had to comply with the council’s strict regulations and guidelines.

In line with the council’s goal to level up the status of Valletta as a high end tourist destination, the hotel brand needed to attract culture and history loving tourists, as well as offer high-end corporate facilities to draw in business tourism.

Working with the hotel’s management and architectural firms, we developed an identity that takes inspiration from the city’s architectural heritage, artisanal steelwork and rich typographical gems that can be found scattered throughout the numerous shop façades.

We took this further to develop the brand’s tone of voice, positioning, various visual brand assets, signage, packaging and marketing materials for both print and digital media campaigns.

Equipped with a strong identity, the hotel sustained the difficult start to its life due to the COVID breakout and now enjoys a solid reputation amongst its repeat clients, becoming a formidable player in the hospitality sector, and has become a landmark in its own right within Valletta.