In light of the various hurdles the brand faced, we started off by identifying and clearly mapping out how we could re-address and reposition the brand and develop a new-found relationship with prospective customers built on the brand’s core marketing pillars. We capitalised on the fact that Škoda as a global brand had just rebranded its identity to signal its shift towards a more electric and quality-centric future by combining this message with a rebirth of the brand in Malta itself.

A series of cross platform campaigns targeted at “showing” the brands enhancements, married with a strong customer relations and pre/aftersales drive by Continental Cars proved to gain traction, resulting in a sudden drive in showroom visits and a steady uptake in sales which far exceeded those experienced by the previous dealership.