Porsche Taycan Advertising Campaign — Branding, Graphic and Logo Design Agency: Glasgow, UK

Porsche Malta

One last push to own a
modern-day Porsche classic

Franchise Rollout + Brand Strategy + Campaigns + Design

As Porsche's first-ever series to consist solely of electric models, the Taycan had already written itself into Porsche’s history books. Despite this pull, global economic unrest led to an unexpected downturn in buyers on a global scale, and the situation in Malta was no different.

Faced with the imminent release of the latest Taycan model, Porsche Malta came to us to devise one last campaign for the original Taycan and push for a last-gasp uptake in orders before its phasing-out.

Armed with the Porsche global franchise marketing guidelines and sales data from Porsche Malta, we set out to deliver a tailored solution that pushes the Porsche Taycan at the forefront of any sports car aficionado.

Being critically short of time to implement a long-lasting marketing strategy due to the launch of the newer Taycan a few months down the line, we decided it was best to attract those undecided minds by bringing the Taycan to them through personalised test drives, and by throwing in the mix a slew of unique initiatives tied to a sale, such as sending the buyer to an all-inclusive racetrack experience driving Porsche supercars.

Our solution involved strategically placed media across various channels, from GoogleAds, Social, OOH, direct eMail marketing and event sponsorships. All communications encouraged consumers to take action and reserve their very own driving experience in the all-electric Taycan, while pushing the message that this may be the last opportunity to own a brand new piece of Porsche history.