CHALLENGE

With the automotive industry pushing “brand” more than ever in their quest to differentiate themselves and their products from their competitors’, these global brands demanded constant high-quality representation by their franchisees at every turn.

Continental Cars’ marketing team is continuously tasked with representing these brands respectively at a regional level, ensuring each vehicle brand stays true to its global vision whilst maintaining a sharp focus on the ever-important sales KPIs.

SOLUTION

Engaged by Continental Cars, we immediately dove deep into all the separate brands’ identities, getting to know each brand’s Tone of Voice, Positioning, Audience, Visual Identity, Objectives, and many more aspects that define the strategy of their marketing initiatives.

Fully equipped with an in-depth understanding of all the different global brands under the Continental Cars umbrella, together with the Marketing team at Continental Cars, we developed marketing and sales strategies that shaped their brands’ campaigns, boosting brand awareness and sales through a multitude of online initiatives and activations across various digital channels and platforms, combined with traditional media such as print and OOH campaigns specific to target audiences.

These initiatives together with our longstanding decade-long relationship have led to improved trust and confidence between the various global franchisors and Continental Cars, and have further strengthened Continental Cars’ position as the leading and most reputable vehicle dealership in Malta.