Watcherr
Repositioning an existing health-tech startup with a new global vision
Branding + Campaigns + Design
Watcherr, a startup that was making waves in the health-tech industry was set to push the boundaries yet again – this time, the focus was on their own evolution. Watcherr was targeting new areas of growth outside the healthcare sector, so they roped us in to reposition their brand, requesting an identity geared more towards their tech, rather than the industry it operates in. The challenge, to develop a brand new identity – one which is future proof through its application to a broad range of industries, without alienating their existing client base.
We devised a new brand image with an identity that is sleek, sharp and linear to help position the brand as more mature and assertive, providing Watcherr with the flexibility to enter new, non-healthcare related markets. Our newly developed identity not only repositioned the brand, but opened up its design language entirely by introducing new typographic treatments and graphic elements not yet available to the brand, providing a more holistic aesthetic across their various platforms and communications channels.
“oneandthree’s vision for our new identity was not just about aesthetic enhancement but about making a bold statement in the tech industry. Their work has significantly elevated our brand, aligning perfectly with our mission.”
Erik Horemans
CEO
Watcherr
We provided:
Brand Strategy
Art Direction
Brand Identity
Brand Guidelines
Copywriting
Editorial Design
Illustration
Launch Campaign
Online Campaigns
Social Media
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