Margo's Wine Labels

Margo's is a popular and authentic Neapolitan Pizzeria based in Malta. Having developed its own wines, Margo's wanted to drive up the sales of its range when compared to other ranges it stocks. To achieve this, a strategy was thought up that would encourage the participation of the patrons themselves, by bringing to life the most asked question at the pizzeria… "Who is Margo?"

To drive up sales, a series of three faceless female heads were illustrated to adorn the wine bottles' labels themselves. The patrons would then draw their own interpretation of 'Margo' when ordering the bottle of wine. A contest was also tied to this campaign, with the best rendition every month being awarded.